Studio Madame-L · Aix-en-Provence

Marketing direction.
Influence.
Brand experiences.

Q: When should a brand outsource marketing or image direction?

Outsourced direction is valuable for a launch, repositioning or commercial milestone, or whenever a brand needs to structure its image, partners and activation plan quickly.

Q: What projects does Studio Madame-L support?

Studio Madame-L supports brands, venues and talents with image strategy, brand activations, influence, partnerships and premium experience production in France and across Europe.

Independent studio for fractional marketing direction, brand activation, influence and event production for companies, venues and talents.

IMAGE INFLUENCE BRAND EXPERIENCES TALENTS PARTNERSHIPS GLOBAL LEADERSHIP IMAGE FIRST

Projects designed to be seen, experienced and shared.

From brand launches to venue experiences, Studio Madame-L designs formats that give projects depth and create memorable points of contact.

Premium Balmain Paris x Chivas event experience — Balmain x Chivas

Aigle rooftop experience in Paris — Aigle rooftop

Foot Locker x Adidas retail scenography — Retail & talent

Perrier conference scenography — Brand content

Grand Marnier hospitality experience in Paris — Hospitality

Polaroid Eyewear public beach activation — Public activation

Approach

Image direction & experience leadership.

Since 2011 Image, communication, influence and events.

Management 360 Strategy, coordination and activation.

Talents Network Expert talents, venues and partners.

Selected work

Projects designed to create image, connection and impact.

Events, brand experiences, influence campaigns, talent collaborations and visibility formats.

Premium / fashion / eventBalmain Paris x Chivas

Retail / talent / scenographyAdidas x Foot Locker

Lifestyle / rooftop / ParisAigle - Le Nid

Brand experience / contentPerrier

Hospitality / lifestyleGrand Marnier

Public activation / beach / socialPolaroid Eyewear

Other detailed cases

Decathlon x Club Mickey Lole Sunset Yoga Aigle Winter Club 30

Selection of projects led or supported by Lucie Ramon as part of her professional background.

Offer

Image direction to structure, activate and amplify each project.

Studio Madame-L can step in upstream to clarify the strategy, or downstream to imagine, coordinate and deploy a campaign, collaboration or bespoke experience.

Image & strategy

Positioning, storytelling, offer architecture, action plan and brand consistency.

Influence & talents

Casting, briefs, negotiation, coordination, campaign follow-up and reporting.

Partnerships & experiences

Introductions, events, image-led collaborations, venue experiences and bespoke activations.

Need a casting or a complete activation? Explore our support for brand events, influencer search, ambassadors and artist partnerships.

Lucie

Lucie Ramon, image direction & experience leadership.

Based in Aix-en-Provence, Lucie frames the vision, selects the right expertise and orchestrates the details to create image, connection and memorable experiences.

Marketing consultant in Aix-en-Provence

Frequently asked questions

Brand activation, influence and outsourced marketing direction.

Clear answers on how Studio Madame-L structures brand image and turns ambition into a visible campaign, partnership or experience.

What is a brand activation?

A brand activation turns positioning into a tangible experience: an event, campaign, partnership, content format or field initiative designed to increase visibility, engagement and business opportunities.

Can Studio Madame-L manage an influence campaign?

Yes. The studio supports talent casting, briefs, negotiation, coordination, campaign monitoring and reporting, with particular attention to image consistency.

When should a brand outsource marketing or image direction?

For a launch, repositioning or commercial milestone, outsourced direction helps structure the brand image, partners and activation plan quickly.

What projects does Studio Madame-L support?

Brands, venues and talents across image strategy, brand activations, influence, partnerships and premium experience production in France and Europe.

Marketing direction.Influence.Brand experiences.