Objective
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Decathlon x Club Mickey · 2022
Decathlon x Club Mickey - Summer Football
National activation, family, sport, coastline
Project completed as part of Lucie Ramon's previous professional background.
Decathlon x Club MickeyNational activation, family, sport, coastlineExperience leadershipImage proof
Decathlon x Club MickeyNational activation, family, sport, coastlineExperience leadershipImage proof
Case study
Context
Decathlon wanted a fun, large-scale and easy-to-roll-out experience across the coastline during the summer season.
Lucie's role
- Designed and produced the national Decathlon x Club Mickey activation.
- Turned Club Mickey locations into Decathlon mini stadiums.
- Rolled out matches, challenges and field animations.
- Created the Decathlon Football passport, branded content and digital amplification.
Visual material
Key figures
40 Club Mickey locations activated across the coast
+350,000 families exposed
46,585 national contest entries
15,000 Football Passports distributed
3,500 sports prizes used
+2M emails sent
14,587 LinkedIn impressions
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