Objective
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Aigle · 2019
Aigle - Winter Club 30
Retail experience, influence, PR, street marketing
Project completed as part of Lucie Ramon's previous professional background.
AigleRetail experience, influence, PR, street marketingExperience leadershipImage proof
AigleRetail experience, influence, PR, street marketingExperience leadershipImage proof
Case study
Context
For the Saint-Germain-des-Prés boutique opening and the Fall-Winter 2019 collection, Aigle wanted an immersive and emotional experience.
Lucie's role
- Created the Winter Club 30 concept: turning the flagship into a festive immersive house.
- Coordinated the PR and influencer experience: VIP evening, content and press coverage.
- Set up a phygital contest with a street marketing operation in three cities.
- Monitored the digital media plan and PR coverage.
Key figures
252 attendees
18 influencers
300 cocktails
200 beers
222 customized sweatshirts with Tealer
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