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Aigle · 2019

Aigle - Le Nid Wild Love

Phygital, social media, influence, PR, brand content

Project completed as part of Lucie Ramon's previous professional background.

Aigle
Aigle - Le Nid Wild Love

ClientAigle

Year2019

ScopePhygital, social media, influence, PR, brand content

AiglePhygital, social media, influence, PR, brand contentExperience leadershipImage proof AiglePhygital, social media, influence, PR, brand contentExperience leadershipImage proof

Case study

Objective

Modernize Aigle's image, reach a younger audience and drive awareness through a digitally resonant event campaign.

Context

Aigle wanted to refresh its brand through an immersive experience blending nature, urban lifestyle and strong social media resonance.

Lucie's role

  • Designed the activation strategy: event, social media and influence.
  • Created Le Nid concept: a unique night to win on Paris rooftops.
  • Coordinated the Instagram contest and influencer experience.
  • Monitored the digital media plan and PR coverage.

Visual material

Aigle rooftop bubble in Paris
Aigle projection at sunset

Key figures

57K likes and 10.1K comments on one contest post

+6K new followers on @Aigle

176% engagement

Phara product sold out

Press coverage: Stratégies, Konbini, L'ADN, Voici...

Next reference

Aigle - Winter Club 30