Objective
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Lolë · 2022
Lolë - Sunset Yoga Experience
Wellness experience, premium event, community
Project completed as part of Lucie Ramon's previous professional background.
LolëWellness experience, premium event, communityExperience leadershipImage proof
LolëWellness experience, premium event, communityExperience leadershipImage proof
Case study
Context
A lifestyle activation designed as a signature moment: sunset yoga, gifting, guest welcome, atmosphere and social media content.
Lucie's role
- Designed and produced the full event.
- Managed art direction, scenography, ticketing and registrations.
- Coordinated logistics and dedicated communications.
- Built the experience journey: class, gifting, sunset aperitif, photo and video capture.
Key figures
60 participants on the Majestic pontoon - sold out
60 mats and 60 tote bags distributed
1-hour sunset yoga class with certified instructor
Premium visibility in an iconic Cannes location
Signature Lolë experience
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