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Balmain Paris x Chivas · 2022

Balmain Paris x Chivas - Paris Fashion Week

VIP experience, luxury mixology, brand activation

Project completed as part of Lucie Ramon's previous professional background.

BalmainChivas Regal
Balmain Paris x Chivas - Paris Fashion Week

ClientBalmain Paris x Chivas

Year2022

ScopeVIP experience, luxury mixology, brand activation

Balmain Paris x ChivasVIP experience, luxury mixology, brand activationExperience leadershipImage proof Balmain Paris x ChivasVIP experience, luxury mixology, brand activationExperience leadershipImage proof

Case study

Objective

Design a high-end VIP experience for the Balmain show and festival, with a luxury mixology moment and a coherent guest journey.

Context

A collaboration between Balmain and Chivas to create an immersive reception space during Fashion Week for 1,200 guests.

Lucie's role

  • Designed the VIP event system: scenography, guest welcome and bar experience.
  • Coordinated field teams, mixology, logistics and partners.
  • Integrated the brands into an elegant, desirable event presence.
  • Supervised the guest journey: show, bar area and aftershow.

Visual material

Chivas bar detail during Fashion Week
Balmain x Chivas reception area

Key figures

1,200 VIP guests welcomed

16 m custom bar with 15 mixologists

Chivas XV and Mumm activated

Full aftershow experience

Next reference

Aigle - Le Nid Wild Love