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Polaroid Eyewear · 2022

Polaroid Eyewear - Summer Activation

Field activation, opticians, beach clubs, local digital

Project completed as part of Lucie Ramon's previous professional background.

Polaroid
Polaroid Eyewear - Summer Activation

ClientPolaroid Eyewear

Year2022

ScopeField activation, opticians, beach clubs, local digital

Polaroid EyewearField activation, opticians, beach clubs, local digitalExperience leadershipImage proof Polaroid EyewearField activation, opticians, beach clubs, local digitalExperience leadershipImage proof

Case study

Objective

Boost Polaroid Eyewear's awareness and business by activating families on the coast during summer.

Context

Polaroid used children as prescribers to create visibility across beach clubs and optician points of sale.

Lucie's role

  • Built the full summer activation strategy: field, opticians and digital.
  • Coordinated 90 beach clubs and 66 coastal cities.
  • Produced visual assets for clubs and stores.
  • Rolled out the partnership with 66 opticians and a geo-targeted sponsored campaign.

Visual material

Polaroid Eyewear gifts
Polaroid beach club activation

Key figures

90 beach clubs activated in 66 cities

66 partner opticians

+1.5M estimated field contacts

+18K children received goodies

+2.2M estimated digital reach

+480 selfies posted

Estimated in-store conversion: +12%

Next reference

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