Back to projects

Adidas x Foot Locker · 2024

Adidas x Foot Locker - SL72

360° campaign, street marketing, drive-to-store

Project completed as part of Lucie Ramon's previous professional background.

AdidasFoot Locker
Adidas x Foot Locker - SL72

ClientAdidas x Foot Locker

Year2024

Scope360° campaign, street marketing, drive-to-store

Adidas x Foot Locker360° campaign, street marketing, drive-to-storeExperience leadershipImage proof Adidas x Foot Locker360° campaign, street marketing, drive-to-storeExperience leadershipImage proof

Case study

Objective

Connect the SL72 to a victory-led story to boost desirability and generate in-store traffic.

Context

For the Paris 2024 Olympic Games, Adidas and Foot Locker wanted to reposition the SL72 around victories, big or everyday.

Lucie's role

  • Designed and produced the 360° campaign around the SL72.
  • Organized an exclusive PR event with Theodort.
  • Rolled out a street marketing operation in Paris.
  • Developed exclusive merchandising, immersive scenography and a drive-to-store contest.

Visual material

Adidas x Foot Locker in-store activation
Retail setup around the SL72

Key figures

+1,200 visitors over 4 days

+850 contest entries

+430 SL72 pairs sold

Sold-out Meet & Greet with Theodort: +150 fans

+2M cumulative social reach

+300 victory bouquets distributed

Average engagement rate: 7.4%

Next reference

Polaroid Eyewear - Summer Activation